In Conversation with Alex Eagle Ahead of her Annabel's Debut
Annabel's X Alex Eagle
Ahead of the upcoming Annabel's X Alex Eagle showcase on Wednesday 8th February, we got the chance to sit down with Alex herself to discuss ladies fashion, London lifestyles and to get to know the woman behind the fast growing eponymous brand.
What best describes The Store x Alex Eagle experience?
Alex Eagle Studio is a soft approach to shopping with a focus on experience and inspiration. The studio is designed as a shoppable curated home where everything from the candle burning, record playing and Irving Penn on the wall is for sale. I have handpicked and sourced items from around the world and created my own women’s fashion line designed to simplify and enhance your wardrobe.
What is your source of inspiration?
The idea for the collection came from my own desire to streamline my wardrobe and is designed with all women in mind. The simplicity and elegance of the 90’s as well as Saville Row menswear tailoring has always inspired me and designers such as Jean Prouvé, Pierre Jeanneret and Charlotte Perriand are constantly influencing the collection.
As a Londoner where do you go to best enjoy our great city?
I love the walk from Soho, via a quick stop at the ICA, to 180 The Strand where I can sit for hours watching the incredible London Vista.
Kew Gardens is also the perfect antidote to living in Soho and will always be a nostalgic spot for me as I grew up in Chiswick – I visit whenever I can.
How do you think London’s style has changed in the past decade? And what do you find most surprising?
I have found there’s been a move away from trends in the past decade and people are investing in quality and in what suits them rather than a status symbol of any sort.
The price of fashion has gone up so much that a desire for ‘bang for your buck’ has come about and with fashion being so fast and readily available we find our customers are more interested in fewer but better items with a less is more attitude.
What are you most excited about in terms of London and design at the moment?
I think there’s been a movement towards British craftsmanship with a desire for more artisanal one-off pieces and ceramics.
London is constantly offering an amazing 360 on art, design and fashion with an incredible schedule of shows and exhibitions at the likes of The Serpentine, ICA, Whitechapel, The Tate Modern, Tate Britain and many more. London attracts a global audience with events like PAD, Frieze and London Design Festival.
It’s been exciting to see the resurgence of men’s fashion week with great young British designers coming through such as Grace Wales Bonner, Casely Hayford and J.W Anderson.
Your designs will be on the Annabel’s runway in February, can you give us an insight into what our Members should look out for?
The collection was designed as elegant building blocks for women where each piece works together to simplify your wardrobe. All items are pared-back with a focus on fabric and fit and made using the finest Italian silks and wools and luxurious Loro Piana baby camel hair. Key pieces to look out for include our New & Lingwood x Alex Eagle velvet belted smoking jacket, baby camel hair wrap coat and sell-out silk scarf neck top.
When dressing for a night at Annabel’s what would you advise?
A night at Annabel’s will start with a drink, followed by dinner and most likely end with dancing. The thing I love about Annabel’s is it’s one of the few places left in London where you can still really dress up and make an effort which is lovely to do with your husband or friends. A little black dress or a tux would be my go to options.
Tickets are available at £125 per person to include the show and a three course dinner. For further information or to attend this evening with Alex Eagle please contact the Annabel's Office:
T. +44(0)20 7629 1096 | firstname.lastname@example.org